Research Methodologies

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My approach to which research methodologies I will use may change according to what I feel works and won’t work. I will update this page as I go along.

My working title is  ‘How does our various perspectives affect our ways of seeing through visual communication? (with reference to the apple as a symbol)’. I want to find out people’s different perspectives (e.g. in relation with their upbringing and knowledge) affect how they view images in design and the media. This topic I find very interesting and is one which I feel I can do a lot of experiments with, and with experiments, come results that I can evaluate from.

My research methodology requires both qualitative and quantitative approaches in order to gather information from selected participants. Using both for data collection would be very helpful, as I need a good amount of people’s answers and opinions for me to evaluate from. Data collection will consist of questionnaires, surveys and interviews on e.g. how people feel about a particular image, what their vision accumulates to first, what words would they associate with such image and so on. The questionnaires will start off with short and closed ended questions, and will the follow up questions will gradually require more detail. Interviews will be useful to me, as that they give out more information than questionnaires or surveys; interviewing a person one by one means I can gather more in depth answers from them and I can spend more valuable time with them.

The goal is to interview 10 or more participants (preferably graphic designers) to make the results more valid. These participants will be selected by preference rather than using random sampling, as it provides me with the exact choice I want, e.g. choosing people from many ethic backgrounds to see their different views on a particular chosen image. With the gathered results and information, I will then put them in tally charts so it is easier to count the quantity of responses systematically. If I don’t feel my objectives have been met or the data I have gathered is enough to prove my thesis and research questions, I will evaluate this accordingly, and perhaps try change the applied methodology or research questions.

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(Updated version)

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From all the previous chapters, we can see how our ways of seeing constitutes from various factors, such as seeing an image through the six perspectives of personal, historical, technical, ethical and cultural. However when questioning people about an image, there will always be one or two perspectives which are most prominent to them. This something which I’ve always wondered, how particular images look through other people’s field of vision and if there are any particular reasons why.

I know how I read images yet I’ve never really tried to find out how other people read images. What would be the first aspects they would notice foremost? Would there be a tendency for people to use a particular perspective first when analysing images and why? I feel there must be a reason why people would use a particular technique or perspective to analyse images first. This is what I want to find out. Hopefully after conducting my research, I would be able to answer or gain a better understanding of my working title of ‘how our various perspectives affect the way we see things through visual communication’  within different people.

My research methodology requires both qualitative and quantitative approaches in order to gather information from selected participants. Using both for data collection would be very helpful, as I need a good amount of people’s answers and opinions for me to evaluate from. Data collection will consist of questionnaires, surveys and interviews. The questionnaires will start off with short and closed ended questions, and will the follow up questions will gradually require more detail. Interviews will be useful to me, as that they give out more information than questionnaires or surveys; interviewing a person one by one means I can gather more in depth answers from them and I can spend more valuable time with them.

The goal is to interview 10 or more participants (preferably graphic designers) to make the results more valid. These participants will be selected by preference rather than

using random sampling, as it provides me with the exact choice I want, e.g. choosing people from many ethic backgrounds to see their different views on a particular chosen image. With the gathered results and information, I will then put them in tally charts so it is easier to count the quantity of responses systematically. If I don’t feel my objectives have been met or the data I have gathered is enough to prove my thesis and research questions, I will evaluate this accordingly, and perhaps try change the applied methodology or research questions.

There are a few important factors which I should consider, such as who I ask and what I ask in these questionnaires and interviews as this is the most important aspect. I’ve thought a lot about who I should ask and what I should ask, and have come to a conclusion that if I ask random people who do not have a good experience with ‘analysing images’ then it won’t give me good results. I have decided to ask people who have a design or media related working background, such as graphic designers, 3D designers and I think it would also be a good idea to ask people with a more different profession, such as my teachers from collage to gather information from another approach. I feel the factors which I should focus on are the ethnicity and the profession of these participants; the gender and age does not matter as much. Hopefully I would be able to gather some good information for my thesis.

 

 

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