Overall Ideas & Inspiration


You will rarely find me eating an apple whole; the thought of it just makes me jitter and uncomfortable. The vivid flashback of myself enjoying a juicy apple in the late afternoon of summer 2008, little did I know what was waiting for me on the inside of this delightful looking fruit. Biting into the inner flesh and into the core, was when I’ve discovered a few creatures that were waiting to greet me from the inside. ‘This is a rotten core!’ I’d spluttered and vowed never to consume any apple or fruit again. I did break this vow, however I preferably would not eat an apple whole, but to cut it in half to expose its inner flesh and core first. This encounter is a reminder to myself of how we as designers must look into the depths of something, such as a design or a piece of artwork, in order to depict its inner meaning.


The apple is a very meaningful symbol, a symbol that I find the utmost charismatic and intriguing. The apple has been used as a metaphor across many mediums in design and literature. When broken down, I see the apple with many layers, which can perfectly describe the stages of how an individual would perceive a piece of imagery, how they would possibly deconstruct imagery according to their personal perspectives. This is what inspired me to use the apple as a symbol in deconstructing ‘Visual Communication’.


We have eyes to see, and with our eyes we seek to understand images that are bombarded everywhere in our daily lives, from the internet, to newspapers, to billboards. Paul Martin Lester states that ‘’We live in a visually intensive society where we see mediated images more than words’’ (2006:2). When faced with a particular image, every individual will ultimately see it in a different way, and many notions affect this form of visual communication. I am very interested in this topic of ‘Visual Communication’ and how it communicates messages to different audiences, along with how the individuals perceive this in various forms. I will use the symbol of the apple to try and explore into the layers of this topic, aswell as use its symbology in explaining ‘Visual Communication’  in different mediums.



Paul Martin Lester, 2005. Visual Communication: Images with Messages (with InfoTrac). 4th Edition. Wadsworth Publishing.

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