Different colours hold individual meanings to our perception; colours visually communicate to us and has the potential to change our mood and ways of seeing. There are colours which we are used to seeing, such as the colour of traffic lights; if the colours of traffic lights are changed to pastel colours, it would be very confusing to read as we are not familiar with their new meanings, therefore would result in chaos. When the ‘original’ colours of something are subverted, we may feel uneasy and at odds with its new aesthetic.
Ever had dyed food? Many people would not feel like consuming it for reasons which as ‘food poisoning’, ‘might make me sick’, ‘looks disgusting’. The colours are not natural and we feel at odds with it and we no longer feel like eating it. Yuck.
A purple burger anyone?
How about some rainbow spaghetti?